As seen on:

Alcohol free,

Never Sober.

Better, not because of what we take out,

but because of what we’ve put in.

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ON Beer

Brewed to give you more, and never less, ON Beer is packed with powerful plants & bold beer flavours.

£20
£20
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ON Beer

The start of 2025 is keeping us on our toes as we scale to meet demand, and we truly appreciate your patience.

The current dispatch date is displayed below:

Full Details & Subscriptions

ON Beer on BBC Saturday Kitchen

“I love this, it's got loads of flavour. I had a couple at home and I did feel a little bit buzzy!”

Olly Smith, Drinks Expert, Saturday Kitchen

A real alc-free Beer Buzz

ON features the patent-pending 'X Blend' - a curated recipe of powerful botanicals, that deliver the timeless buzz of a great beer - proven by science to offer real alcohol-like effects, without the booze.

Behind the Scenes

A snapshot of 18 months development:

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1. From 100s to Hand-Picked
100s of botanicals evaluated for function, safety, legal status, and availability.
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2. Getting the Goods
Finding the richest ingredient sources and optimal extraction methods for maximum effects.
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3. The Sensory Adventure
Testing and extensively cataloguing onset, type, intensity, and duration of effects.
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4. Mixing it up
Finding the ideal effects within millions of combination, proportion and dosage options.
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5. Flavour & Fine Tuning
Fine-tuning powerful botanical flavours with the best of beer ingredients.
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6. Finally, beer
Seamlessly merging optimal botanical extraction within a scaled beer production line.

Real Effects: a World's 1st

In the first and only double-blind placebo trial for an alcohol alternative, ON Beer showed clinically proven alcohol-like effects.

A follow-up repeat-measures cohort study confirmed that, after two bottles and one hour, ON significantly enhances sociability, satisfaction, and a “buzz.”

Not convinced? Read how we did it (and proved it) here:

How did we do it?

P*ssed on Plants?!

“I’ve spent my career obsessing over the untapped potential of plants.

Creating ON wasn’t easy - some blends left me buzzing, others put me to sleep, and a few had me questioning my life choices.

I'm excited that all the relentless (and endless!) experimentation now allows us all to enjoy the best of beer, but better!”

ON Beer's 'Head of Effects'
JAMES JACOBY
(previously Sentia Spirits)

4.7

/ 5

Like having half a pint. Fantastic, really nice.

Matt Tebbutt - Saturday Kitchen Matt Tebbutt - Saturday Kitchen Matt Tebbutt - Saturday Kitchen

Feels like a more sophisticated drink. I think it's really nice!

Adam Byatt - Chef Director, Browns Hotel Adam Byatt - Chef Director, Browns Hotel Adam Byatt - Chef Director, Browns Hotel

My favourite - delicious, buzzy, heady, love it.

Julie Lin - TV Presenter & Chef Julie Lin - TV Presenter & Chef Julie Lin - TV Presenter & Chef

If I have two drinks, this is how I feel. Genuinely!

Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club

Nice! Feels very posh - like I want to have quiche!

Mo Gilligan - Comedian & Presenter Mo Gilligan - Comedian & Presenter Mo Gilligan - Comedian & Presenter

Loads of flavour and after a couple I did feel a little buzzy!

Ollie Smith - Saturday Kitchen Ollie Smith - Saturday Kitchen Ollie Smith - Saturday Kitchen

The best low-and-no in the category... and l've tasted a lot of them!

Nicola, Alcohol Change Nicola, Alcohol Change Nicola, Alcohol Change

I am loving this. It tastes great and I feel great!

Neil Greenwood - Business Director Neil Greenwood - Business Director Neil Greenwood - Business Director

Pint and a half tipsy but still lucid, which is interesting.

Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur

I feel like I've had a drink, but in a positive way!

Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker

I'm feeling relaxed and floaty, but without the angst I get with alcohol.

Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier