There has to be more to Alc-free than choosing less...

ON Beer is alcohol free, but so much more; real beer feels & real effects -
Why settle for less? It’s not ON!

P*ssed on Plants?!

“I’ve spent my career obsessing over the untapped potential of plants.

Creating ON wasn’t easy - some blends left me buzzing, others put me to sleep, and a few had me questioning my life choices.

I'm excited that all the relentless (and endless!) experimentation now allows us all to enjoy the best of beer, but better.”

ON Beer's 'Head of Effects'
JAMES JACOBY
(previously Sentia Spirits)

Behind the Scenes

A snapshot of 18 months development:

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1. From 100s to Hand-Picked
100s of botanicals evaluated for function, safety, legal status, and availability.
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2. Getting the Goods
Finding the richest ingredient sources and optimal extraction methods for maximum effects.
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3. The Sensory Adventure
Testing and extensively cataloguing onset, type, intensity, and duration of effects.
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4. Mixing it up
Finding the ideal effects within millions of combination, proportion and dosage options.
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5. Flavour & Fine Tuning
Fine-tuning powerful botanical flavours with the best of beer ingredients.
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6. Finally, beer
Seamlessly merging optimal botanical extraction within a scaled beer production line.

ON's Power Plants:

8 powerful botanicals, in scientifically proven effective doses - optimised for flavour and great beer feels.

A Real Alc-Free Beer Buzz

At ON we've reinvented beer; so that you get to experience more from alcohol-free, rather than less.

Drink MORE Beer

In the world’s first independent gold-standard double-blind placebo trial for an alcohol alternative, ON Beer demonstrated clinically proven effects similar to those of alcohol.

Effects were further detailed through a Repeat-Measures Cohort Study:

After two bottles and one hour we proved that ON enhances Sociable, Satisfied and Buzzy. The best of beer; but better.

Not convinced? Read how we did it (and proved it) here:

How did we do it?
4.7

/ 5

If I have two drinks, this is how I feel. Genuinely!

Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club

The best low-and-no in the category... and l've tasted a lot of them!

Nicola, Alcohol Change Nicola, Alcohol Change Nicola, Alcohol Change

I am loving this. It tastes great and I feel great!

Neil Greenwood - Business Director Neil Greenwood - Business Director Neil Greenwood - Business Director

Pint and a half tipsy but still lucid, which is interesting.

Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur

I feel like I've had a drink, but in a positive way!

Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker

I'm feeling relaxed and floaty, but without the angst I get with alcohol.

Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier