Elevated AF

Real Effects

A crisp alc-free IPA, brewed for the responsibly irresponsible, with powerful botanicals for a proven, real beer buzz.

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ON Beer

£20.00
£20.00
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ON Beer
  • "Best tasting non-alc ever"
  • Real Effects - Proven by Science
  • "Gives that nice two pint feeling"
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ON Beer on BBC Saturday Kitchen

“I love this, it's got loads of flavour. I had a couple at home and I did feel a little bit buzzy!”

Olly Smith, Drinks Expert, Saturday Kitchen

ON features the patent-pending 'X Blend': a curated blend of powerful botanicals, that delivers the timeless buzz of a great beer.

Proven by science to offer real alcohol-like effects, without the booze.

Browse the Powerful Botanicals in ON Beer here:

Real Effects: a World's 1st

In the first and only double-blind placebo trial for an alcohol alternative, ON Beer showed clinically proven alcohol-like effects.

A follow-up repeat-measures cohort study confirmed that, after two bottles and one hour, ON significantly enhances sociability, satisfaction, and a “buzz.”

Not convinced?
Read how we did it (and proved it) here:

How did we do it?

Meet the Founders!

We'd had enough of 'near-beer' that felt like 'why bother', so made a beer that's better not because of what we take out, but because of what we put in.

Just a couple of ordinary fellows, determined to redefine what it means to have a good drink.

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4.7

/ 5

Like having half a pint. Fantastic, really nice.

Matt Tebbutt - Saturday Kitchen Matt Tebbutt - Saturday Kitchen Matt Tebbutt - Saturday Kitchen

Feels like a more sophisticated drink. I think it's really nice!

Adam Byatt - Chef Director, Browns Hotel Adam Byatt - Chef Director, Browns Hotel Adam Byatt - Chef Director, Browns Hotel

My favourite - delicious, buzzy, heady, love it.

Julie Lin - TV Presenter & Chef Julie Lin - TV Presenter & Chef Julie Lin - TV Presenter & Chef

If I have two drinks, this is how I feel. Genuinely!

Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club

Nice! Feels very posh - like I want to have quiche!

Mo Gilligan - Comedian & Presenter Mo Gilligan - Comedian & Presenter Mo Gilligan - Comedian & Presenter

Loads of flavour and after a couple I did feel a little buzzy!

Ollie Smith - Saturday Kitchen Ollie Smith - Saturday Kitchen Ollie Smith - Saturday Kitchen

The best low-and-no in the category... and l've tasted a lot of them!

Nicola, Alcohol Change Nicola, Alcohol Change Nicola, Alcohol Change

I am loving this. It tastes great and I feel great!

Neil Greenwood - Business Director Neil Greenwood - Business Director Neil Greenwood - Business Director

Pint and a half tipsy but still lucid, which is interesting.

Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur

I feel like I've had a drink, but in a positive way!

Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker

I'm feeling relaxed and floaty, but without the angst I get with alcohol.

Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier