ABOUT

At ON Beer, we're not just brewers, we're curators of taste, pioneers of craft, and advocates for nature's power:

  • JAMES JACOBY, THE 'ALCHEMISTA'

    ON Beer’s Drinks Chef James, known affectionately as the “Alchemista," is a talented, plant craftsman, who over decades designed special botanical blends for an exclusive circle.

  • CHRIS KAZAKEOS

    A seasoned veteran of the non-alcoholic beverage industry, Chris grew frustrated by the lack of genuine innovation, envisioning a more meaningful experience beyond flavour.

Together they embarked on a mission to revolutionise the non-alcoholic beer landscape. Their vision? To harness the power of powerful botanicals and design a unique drinking experience.

And so, ON Beer was born.

Both dedicated family men, hailing from personal training backgrounds, they are ardent advocates of holistic health and wellness, determined to make a difference.  

WHAT IS ON?

ON is a state of being active & engaged; and it's the state we intend you find yourself while drinking ON Beer.

ELEVATE LIFE

OUR MISSION

To elevate life for everyone who enjoys a good drink, through pioneering beers that promote personal and social well-being. 

BEER TO CHANGE YOUR WORLD

OUR VISION

We see a world where people enjoy elevated, vibrant, happy and fulfilled lives, through adopting healthy, life-affirming choices.

DEFY MEDIOCRITY

OUR PURPOSE

Beyond crafting exceptional beer, our purpose is to elevate life's moments and interactions, promoting a balanced lifestyle where enjoyment, vitality and well-being coexist.

We are committed to inspiring a shift in drinking culture, fostering positive social connections and enriching lives, one bottle at a time.

our values: 1

WHOLEHEARTED LIVING

We don't just want you to live. We want you to live wholly, vibrantly, with every fibre of your being. 

That's why our beer goes beyond the physical - it taps into the emotional, the mental, the shared laughter and smiles that make life rich.

OUR VALUES: 2

DARING INNOVATION

We've never been ones to accept the status quo. We're here to challenge, to push, to disrupt. 

Every ON Beer bottle is a testament to that spirit of defiance, a blend of nature's finest and mankind's brightest ideas.

OUR VALUES: 3

UNYIELDING QUALITY

We refuse to compromise. Each ingredient in ON beer is chosen with care and precision, each batch crafted with an obsession for detail. 

If it isn't the best, it isn't ON.

OUR VALUES: 4

GROUNDED AUTHENTICITY

We're beer lovers, just like you. Inspired by the history and tradition of brewing. We've poured our hearts into creating something that respects the past, yet boldly strides into the future.

OUR VALUES: 5

STEWARDS OF NATURE

Nature isn't just our inspiration, it's our responsibility. 

We treasure our world's natural gifts and commit to protect and sustain them. 

That's why every aspect of our production respects the environment.

OUR VALUES: 6

HUMAN CONNECTION

We're here to bring people together, to facilitate being present in the moment, to spark conversation, for camaraderie, and for those unforgettable moments that you'll cherish forever.

OUR VALUES: 7

RELENTLESS ASPIRATION

We're dreamers. We see a world where beer doesn't just quench your thirst, but elevates life. 

Where every bottle propels us further from the mediocrity we refuse to accept. 

And you bet we're going to make it happen.