We all love beer. Not just for the taste, but for the effect, but we’re also real people, with real shit to do tomorrow. Alcohol free beers have given people another choice, but one that offers less, not more.

We’ve crafted a better choice for beer lovers not because of what we take out, but because of what we put in - a zero ABV beer with real effects, powered by our ‘X-blend’ of powerful plants; an ‘elevated’ alcohol free beer - one that’s made with more, not with less.

ON isn’t just a great tasting IPA, it offers real effects: Uplifting, relaxing and a little bit wavy.

It’s ‘alcohol free with benefits’, for that perfect first sip of that second pint feeling.