WHAT'S ON?
Alcohol asks too much.
Alcohol-free offers too little.
Either way, you're choosing what to compromise. We built ON Beer to go Beyond Compromise.
Damn good beers with flavour, body, and enough character to hold their own.
With precision-crafted botanicals, dosed properly, made through proper plant science.
HOW WE GOT HERE
Stage 1 - Handpicked from Hundreds
We started with a target list of well over 100 powerful plants.
Were they safe and legal?
Could we source them sustainably and consistently?
One by one we whittled down to handful of candidates.
Stage 2 - Sourcing the Goods
Once we had our candidate list we hit the lab.
Each botanical needed a different extraction to get the best out of it.
We fine tuned our approach to get to the good stuff.
Stage 3 - Getting high on your own supply
Then we had to test the extracts. Onset, intensity, duration.
Some disappointed, some were just a little bit too much, and some were just plain weird (looking at you mystery root #47) but the ones that hit right made it to the beta blend.
Stage 4 - From seedball to speedball
Even with the final shortlist, there were infinite ways to combine.
We ran countless trials to dial in the effect; testing combinations, tweaking proportions, and dialing dosages. Eventually, we got to one that felt like damn good beer-feels.
Stage 5 - Crafting flavour from effect
We knew ON had to taste great…and like a beer. Whacking 11 grams of esoteric flora into a standard Alc-Free wasn’t going to get us there!
We worked hard to find the hops and malts that would not only work with the plants but give us world-class beer flavours.
Stage 6 - scaling the brew
Then the “easy” bit… making all that work at scale, 120 hectolitres at a time…
Integrating the blend into a fullscale brewing operation, whilst maintaining effect, stability and flavour. Lets just say there were a few false starts here, but we got there, and in November 2024, almost two years after the journey started, we launched ON beer.
Stage 1 - Handpicked from Hundreds
We started with a target list of well over 100 powerful plants.
Were they safe and legal?
Could we source them sustainably and consistently?
One by one we whittled down to handful of candidates.
Stage 2 - Sourcing the Goods
Once we had our candidate list we hit the lab.
Each botanical needed a different extraction to get the best out of it.
We fine tuned our approach to get to the good stuff.
Stage 3 - Getting high on your own supply
Then we had to test the extracts. Onset, intensity, duration.
Some disappointed, some were just a little bit too much, and some were just plain weird (looking at you mystery root #47) but the ones that hit right made it to the beta blend.
Stage 4 - From seedball to speedball
Even with the final shortlist, there were infinite ways to combine.
We ran countless trials to dial in the effect; testing combinations, tweaking proportions, and dialing dosages. Eventually, we got to one that felt like damn good beer-feels.
Stage 5 - Crafting flavour from effect
We knew ON had to taste great…and like a beer. Whacking 11 grams of esoteric flora into a standard Alc-Free wasn’t going to get us there!
We worked hard to find the hops and malts that would not only work with the plants but give us world-class beer flavours.
Stage 6 - scaling the brew
Then the “easy” bit… making all that work at scale, 120 hectolitres at a time…
Integrating the blend into a fullscale brewing operation, whilst maintaining effect, stability and flavour. Lets just say there were a few false starts here, but we got there, and in November 2024, almost two years after the journey started, we launched ON beer.
THE DOUBLE-BLIND STUDY
Working with a top UK Research Institution, ON Beer demonstrated proven effects in a Double Blind Placebo trial.
While the study results were definitive, the controlled laboratory conditions, where participants were isolated for over an hour, likely muted the broader nuanced outcomes.
The findings emphasised the need for real-world testing to fully capture the potential of ON Beer, which is why we commissioned to undertake a real world Cohort Study, to contextualise this work ‘in the wild’:
THE COHORT STUDY
SUMMER '26
This single-arm trial systematically assessed participants at multiple intervals following consumption of ON Beer.
Each participant consumed two bottles of ON Beer over the course of the study, with the first bottle consumed from baseline to 15 minutes and the second bottle from 15 to 30 minutes, whilst self-reported their subjective states at before drinking, 15 minutes in and 30 minutes in.
Meet the Founders!
They'd had enough of 'near-beer' that felt like 'why bother', so made a beer that's better not because of what's taken out, but because of what's put in.
THE BOOK BEHIND IT
ON Beer Co-Founder James, affectionately known as the “Alchemista,", or more colloquially, as "The Plant Guy", is a talented, plant craftsman, who designs special botanical blends.
Amassed over two decades, this book is a compendium of his life’s work.
