The Journey to ON
Why does this blend work?
Maca, ginseng, and rhodiola are the core adaptogens, to enhance mood, reduce stress, and build resilience.
Damiana and muira puama ease anxiety and boost focus, creating an adaptogenic layer to increase cognitive resilience, and reduces stress-induced fatigue.
Guarana adds a gentle energy lift, supporting the adaptogens to prevent jitters, while bio-enhancers pepper and licorice amplify the absorption and effectiveness of the entire blend.
How we got there
Stage 1 - Handpicked from Hundreds
We started with a target list of well over 100 powerful plants.
Were they safe and legal?
Could we source them sustainably and consistently?
One by one we whittled down to handful of candidates.
Stage 2 - Sourcing the Goods
Once we had our candidate list we hit the lab.
Each botanical needed a different extraction to get the best out of it
We fine tuned our approach to get to the good stuff.
Stage 3 - Getting high on your own supply
Then we had to test the extracts. Onset, intensity, duration.
Some disappointed, some were just a little bit too much, and some were just plain weird (looking at you mystery root #47) but the ones that hit right made it to the beta blend.
Stage 4 - From seedball to speedball
Even with the final shortlist, there were infinite ways to combine.
We ran countless trials to dial in the effect, exploring combinations, tweaking proportions, and testing dosages. Eventually, we got to one that felt like a pretty damn good beer buzz.
Stage 5 - Crafting flavour from effect
We knew ON had to taste great…and like a beer. Whacking 11 grams of esoteric flora into a standard Alc-Free wasn’t going to get us there,
We worked hard to find the hops and malts that would work with the plants to create a distinctive, authentic pale ale.
Stage 6 - scaling the brew
Then the “easy” bit… making all that work at scale, 120hectalitres at a time…
Integrating the blend into a fullscale brewing operation, whilst maintaining effect, stability and flavour. Lets just say there were a few false started here, but we got there, and in November 2024, almost two years are the journey started, we launched ON beer.
Stage 1 - Handpicked from Hundreds
We started with a target list of well over 100 powerful plants.
Were they safe and legal?
Could we source them sustainably and consistently?
One by one we whittled down to handful of candidates.
Stage 2 - Sourcing the Goods
Once we had our candidate list we hit the lab.
Each botanical needed a different extraction to get the best out of it
We fine tuned our approach to get to the good stuff.
Stage 3 - Getting high on your own supply
Then we had to test the extracts. Onset, intensity, duration.
Some disappointed, some were just a little bit too much, and some were just plain weird (looking at you mystery root #47) but the ones that hit right made it to the beta blend.
Stage 4 - From seedball to speedball
Even with the final shortlist, there were infinite ways to combine.
We ran countless trials to dial in the effect, exploring combinations, tweaking proportions, and testing dosages. Eventually, we got to one that felt like a pretty damn good beer buzz.
Stage 5 - Crafting flavour from effect
We knew ON had to taste great…and like a beer. Whacking 11 grams of esoteric flora into a standard Alc-Free wasn’t going to get us there,
We worked hard to find the hops and malts that would work with the plants to create a distinctive, authentic pale ale.
Stage 6 - scaling the brew
Then the “easy” bit… making all that work at scale, 120hectalitres at a time…
Integrating the blend into a fullscale brewing operation, whilst maintaining effect, stability and flavour. Lets just say there were a few false started here, but we got there, and in November 2024, almost two years are the journey started, we launched ON beer.
The Double-Blind Study
The Cohort Study
This single-arm trial systematically assessed participants at multiple intervals following consumption of ON Beer.
Each participant consumed two bottles of ON Beer over the course of the study, with the first
bottle consumed from baseline to 15 minutes and the second bottle from 15 to 30 minutes, whilst self-reported their subjective states at before drinking, 15 minutes in and 30 minutes in.
Using real-time data collection through structured visual analog scales, the study captured shifts in sociability, relaxation, and energy, providing a robust assessment of ON Beer’s effect over a controlled observational period.
