Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Alcohol Free, Never Sober.

A crisp alc-free IPA, brewed for the responsibly irresponsible, with powerful botanicals for a proven, real beer buzz.

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ON Beer

£20.00
£20.00
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ON Beer
  • "Best non-alcoholic ever!"
  • Real Effects - Proven by Science
  • "Gives that nice two pint feeling"
Full Details & Subscriptions

ON Beer on BBC Saturday Kitchen

“I love this, it's got loads of flavour. I had a couple at home and I did feel a little bit buzzy!”

Olly Smith, Drinks Expert, Saturday Kitchen

ON features a patent-pending blend of powerful botanicals, that delivers the timeless buzz of a great beer (oh, and it's good for you too!)

Proven by science to offer real alcohol-like effects, without the booze.

Browse the Powerful Botanicals in ON Beer here:

Real Effects: a World's 1st

In the first and only double-blind placebo trial for an alcohol alternative, ON Beer showed a clinically proven alcohol-like effect.

A follow-up repeat-measures cohort study confirmed that, after two bottles and one hour, ON significantly enhances sociability, satisfaction, and a “buzz.”

Not convinced?
Read how we did it (and proved it) here:

How did we do it?

Meet the Founders!

They'd had enough of 'near-beer' that felt like 'why bother', so made a beer that's better not because of what's taken out, but because of what's put in.

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4.7

/ 5

Like having half a pint. Fantastic, really nice.

Matt Tebbutt - Saturday Kitchen Matt Tebbutt - Saturday Kitchen Matt Tebbutt - Saturday Kitchen

Feels like a more sophisticated drink. I think it's really nice!

Adam Byatt - Chef Director, Browns Hotel Adam Byatt - Chef Director, Browns Hotel Adam Byatt - Chef Director, Browns Hotel

My favourite - delicious, buzzy, heady, love it.

Julie Lin - TV Presenter & Chef Julie Lin - TV Presenter & Chef Julie Lin - TV Presenter & Chef

If I have two drinks, this is how I feel. Genuinely!

Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club

Nice! Feels very posh - like I want to have quiche!

Mo Gilligan - Comedian & Presenter Mo Gilligan - Comedian & Presenter Mo Gilligan - Comedian & Presenter

Loads of flavour and after a couple I did feel a little buzzy!

Ollie Smith - Saturday Kitchen Ollie Smith - Saturday Kitchen Ollie Smith - Saturday Kitchen

The best low-and-no in the category... and l've tasted a lot of them!

Nicola, Alcohol Change Nicola, Alcohol Change Nicola, Alcohol Change

I am loving this. It tastes great and I feel great!

Neil Greenwood - Business Director Neil Greenwood - Business Director Neil Greenwood - Business Director

Pint and a half tipsy but still lucid, which is interesting.

Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur

I feel like I've had a drink, but in a positive way!

Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker

I'm feeling relaxed and floaty, but without the angst I get with alcohol.

Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier