Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Powerful Botanicals

Real Proven Effects

Enjoy Irresponsibly

Alcohol Free, Never Sober.

A crisp alc-free IPA, brewed for the responsibly irresponsible, with powerful botanicals for a proven, real beer buzz.

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ON Beer

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ON Beer
  • "Best non-alcoholic ever!"
  • Real Effects - Proven by Science
  • "Gives that nice two pint feeling"
Full Details & Subscriptions
4.7

/ 5

Like having half a pint. Fantastic, really nice.

Matt Tebbutt - Saturday Kitchen Matt Tebbutt - Saturday Kitchen Matt Tebbutt - Saturday Kitchen

Feels like a more sophisticated drink. I think it's really nice!

Adam Byatt - Chef Director, Browns Hotel Adam Byatt - Chef Director, Browns Hotel Adam Byatt - Chef Director, Browns Hotel

My favourite - delicious, buzzy, heady, love it.

Julie Lin - TV Presenter & Chef Julie Lin - TV Presenter & Chef Julie Lin - TV Presenter & Chef

If I have two drinks, this is how I feel. Genuinely!

Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club Gemma Mills - Founder JOMO Club

Nice! Feels very posh - like I want to have quiche!

Mo Gilligan - Comedian & Presenter Mo Gilligan - Comedian & Presenter Mo Gilligan - Comedian & Presenter

Loads of flavour and after a couple I did feel a little buzzy!

Ollie Smith - Saturday Kitchen Ollie Smith - Saturday Kitchen Ollie Smith - Saturday Kitchen

The best low-and-no in the category... and l've tasted a lot of them!

Nicola, Alcohol Change Nicola, Alcohol Change Nicola, Alcohol Change

I am loving this. It tastes great and I feel great!

Neil Greenwood - Business Director Neil Greenwood - Business Director Neil Greenwood - Business Director

Pint and a half tipsy but still lucid, which is interesting.

Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur Elizabeth Cairns - The Brand Entrepreneur

I feel like I've had a drink, but in a positive way!

Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker Stuart Elkington - The Dry Drinker

I'm feeling relaxed and floaty, but without the angst I get with alcohol.

Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier Alex Norwood Hill - The Sober Sommelier

ON Beer on BBC Saturday Kitchen

“I love this, it's got loads of flavour. I had a couple at home and I did feel a little bit buzzy!”

Olly Smith, Drinks Expert, Saturday Kitchen

What's ON?

The Good Feels

You know that moment when your shoulders drop, the music hits, and the night starts to hum? That’s what ON is made for.

The ultimate two-beer chill: Relaxing and discernible uplifting effects.

Crafted for Lifestyle

ON slots into your life, not the other way around.

Designed to elevate everything from house parties to after-work hangs to Tuesday night telly, it’s your go-to for a better kind of buzz.

With 0.5% ABV and smart functional ingredients, it works when you’re working out, working late, or just not up for working through a hangover.

Good For You

While your brain’s catching a buzz, your body’s thanking you too.

We stack ingredients that support adrenal balance, nervous system regulation, and cognitive function, with no sugar crash or stimulant spike.

It’s the first beer that feels like self-care.

Clinically Proven

ON's been put through its paces in real human science trials and passed with flying colours.

Our university trial shows measurable shifts in mood, social confidence and overall feel-good within a single session.

Powerful Botanicals

Each one of ON's bio-active botanicals plays a role in the stack, from lifting mood to sharpening focus to unlocking your inner flirt.

No fairy dust, just plants that punch above their weight.

Doses That Deliver

You won’t find “a hint of” or “trace amounts” here. Every bottle of ON is precision-dosed to deliver a clear effect - not too much, not too little, just enough to tip you into a better mood.

The real art is in the stack: compounds that work together for lift, lightness, and a smooth social glide.

The Good Feels

Crafted for Lifestyle

Good For You

Clinically Proven

Powerful Botanicals

Doses That Deliver

ON features a patent-pending blend of powerful botanicals, that delivers the timeless buzz of a great beer (oh, and it's good for you too!)

Proven by science to offer real alcohol-like effects, without the booze.

Browse the Powerful Botanicals in ON Beer here:

Real Effects: a World's 1st

In the first and only double-blind placebo trial for an alcohol alternative, ON Beer showed a clinically proven alcohol-like effect.

A follow-up repeat-measures cohort study confirmed that, after two bottles and one hour, ON significantly enhances sociability, satisfaction, and a “buzz.”

Still not convinced?
Read how we did it (and proved it) here:

How did we do it?

Meet the Founders!

They'd had enough of 'near-beer' that felt like 'why bother', so made a beer that's better not because of what's taken out, but because of what's put in.

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