ON uses a blend of eight active natural botanicals that combine to mimic the best effects of alcohol; the relaxation, connection and uplift that we all love, without the loss of motor function.

Effects vary from person to person and situation to situation. Just the same as if you have a glass of Champagne at a wedding compared with a double scotch at a funeral, effects are situational.

ON stimulates a number of key neurotransmitters as well as stimulating a number of physiological responses to ultimately try and keep you bubbling gentle somewhere around the ‘last sip of your second drink’ kind of feeling

Some other beer brands are now playing with popular plants, but use ineffective amounts (> 1g / bottle) and unproven claims.

1. ON Beer is the first alc-free beer to successfully integrate scientifically proven effective doses of powerful botanicals.

2. In a UK University run gold-standard double-blind placebo trial, ON Beer demonstrated a clinically proven ‘alcohol like effect’

3. Nuanced effects were illustrated through a 47 person repeat-measures cohort study.

Please click HERE to read more.

No weirder than beer! We’ve been meticulous about selecting our hops and balancing our carbonation in order to work with the active botanical ingredients that we brew with in order to create a balanced, crisp, hoppy taste. But if you crack one and don’t like it, we’ll finish it, thanks!

Technically, yes. All the botanicals in ON Beer are legal and approved for consumption and at <0.5% ABV its about as alcoholic as a ripe banana.

However, we don’t recommend ON to under 18s, pregnant, or breastfeeding women, or anyone on medication because whilst ON's plants are generally safe to consume, we have not conducted the studies to prove that the specific combination of plants is safe for specific populations.

In essence, with our recommendations, we are being cautious and responsible.

Yes. ON’s ‘Real Effects’ work fine alongside booze, and some of our regulars enjoy a sesh alternating between, but the first time you try ON, we’d argue it kinda defeats the purpose, no?

Legally, yes. Philosophically, that’s really down to how much you’re ‘feelin’ it’.

ON doesn’t impair motor function or reflexes, but as we’re trying to replicate that two-beer buzz we’d suggest you play it by ear.

We’re trying to mimic ethanol using plants that have a long history in ayurvedic and alternative health and wellness practices, of course it’s vegan and gluten-free. Just don’t call us hippies!